# Us vs Them Comparison

Upload a product photo and enter your key comparison points. You get a styled, editorial ad comparing your product against the competition.

Starts with: Product photo, Text or link
Made for: Instagram, Meta Ads, TikTok
Category: Ads & Marketing

Inputs (from the canvas):
- Product photo · image input · required
- Brand name (optional, type none to hide) · text input · optional
- Compared against (e.g. other protein bars) · text input · required
- 4 comparison points, one per line (feature: ours vs theirs) · text input · required
- Style · select · required · options: match-product (Match my product), bold-contrast (Bold contrast), clean-minimal (Clean minimal), playful (Playful)
- Format · select · required · options: 4:5 (4:5 feed), 1:1 (1:1 square), 9:16 (9:16 story)
Output: images
Cost: 0.83 credits a run.

Questions:
- Q: What should I upload?
  A: Upload a clear photo of your product, preferably with good lighting and the entire item visible.
- Q: How should I format the comparison points?
  A: Enter up to four lines specifying your feature and how your product compares to the alternative, such as 'Material: stainless steel vs plastic'.
- Q: Can I change the aspect ratio?
  A: Yes, you can choose the format that fits your platform, including vertical for stories and feeds.