# Seedance 2.5 prompts: a guide for product and brand video

Name every reference, time every beat, put the sound where it happens. Eight Seedance 2.5 prompts for product and brand video you can copy.

21 Oct 2026 · 10 min read · Models · By Sloosh

Web page: https://sloosh.ai/blog/seedance-2-5-prompts

A good Seedance 2.5 prompt does three things. It names every reference by number and job ("@Image 1 is the product"). It plots the clip as timed beats in whole seconds, like `0-3s:`. And it writes sound into each beat: dialogue in quotes, sound effects in `<angle brackets>`. One camera move per beat. Lock the label.

## Key facts

- **Clip length:** 4 to 30 seconds, in whole seconds, in one run.
- **Output:** 480p, 720p or 1080p, in auto, 21:9, 16:9, 4:3, 1:1, 3:4 or 9:16.
- **References:** ByteDance allows up to 30 images, 10 videos and 10 audio clips ([TechNode](https://technode.com/2026/07/31/bytedance-launches-seedance-2-5-video-generation-model/)). Sloosh Studio takes up to 30 images, 10 videos (each at least 2 seconds, 30 seconds in total) and 10 audio clips.
- **Sound:** on by default. Turning it off can change the price.
- **Frames:** start and end frames are optional, but can't be mixed with reference images.
- **In Sloosh:** the default video model in Studio. Specs on the [Seedance 2.5 docs page](https://sloosh.ai/docs/seedance-2-5).

## Why does your first Seedance 2.5 clip fall apart?

Your first clip looks great for four seconds. Then the bottle grows a second dropper. The label turns to soup. A cut you never asked for lands at second nine.

The model didn't know which image was the product, so it improvised. You packed three actions into one beat, so it cut to fit them in. You asked for on-screen text in words alone, and it spelled the way models spell.

Each one has a fix you can type.

## What's new in Seedance 2.5?

ByteDance released Seedance 2.5 on July 31, 2026. It makes a 30-second clip in a single run and takes up to 30 images, 10 videos and 10 audio clips as input ([TechNode](https://technode.com/2026/07/31/bytedance-launches-seedance-2-5-video-generation-model/)).

Thirty seconds is a full ad: hook, demo, payoff, end card. On 2.0 you stitched two 15-second clips and hoped the light matched.

## What does a good Seedance 2.5 prompt look like?

Four blocks, in this order:

**The structure**

```text
[Roles] @Image 1 is ... @Image 2 is ... @Video 1 is ...
[Premise] One sentence: subject, place, event, style, camera.
[Beats] 0-3s: visual, camera, action, sound.
3-7s: ...
[Locks] What must stay exact. What to leave out.
```

Only subject and event are essential, per [ClipDance's guide](https://clipdance.ai/blog/seedance-2-prompts-guide). The rest is steering.

Timing works in ranges (`0-3s:`), exact moments ("at the 5-second mark") or relative cues ("after 3 seconds"), all in whole seconds ([BytePlus](https://docs.byteplus.com/en/docs/modelark/seedance-2-5-prompt-guide)). Leave no gaps between beats.

## How do reference images work in Seedance 2.5?

References are numbered in the order you add them. Give each one a role line and say what must not change, like the first line of prompt 1 below.

Seedance reads `@Image 1` as a pointer to that exact file.

In Sloosh, tagging depends on where you write ([tagging docs](https://sloosh.ai/docs/tagging)):

- **Seedance Spaces:** upload to the form, then type `@` to insert `@Image 1` or `@Video 1`.
- **Studio:** `@` lists your Elements, so you write `@red-sneakers`.
- **Editing a clip:** the clip you edit is `@Video 1`.

Keep it to 1 to 8 subjects, with reference videos of 5 to 10 seconds. BytePlus says that range generally works better, and stability can drop past it.

## How do you add audio, dialogue and music?

Sound is on by default. Write it into the beat where it happens.

| Sound | How to write it | Where it comes from |
| --- | --- | --- |
| Dialogue | "I need to talk about this bottle." with the speaker named. The 2.0 guide and ClipDance use {braces} | BytePlus 2.5 examples, Sloosh docs |
| Sound effects | <lid unscrewing> | Sloosh docs, BytePlus 2.0 guide, ClipDance |
| Music | (low warm synth pad) | BytePlus 2.0 guide (full-width （ ）), ClipDance |
| Captions you want | 【SALE ENDS SUNDAY】 | BytePlus 2.0 guide, ClipDance |
| Things you don't | No subtitles. No BGM. | BytePlus |

The bracket table is in BytePlus's Seedance 2.0 prompt guide. Its 2.5 guide writes dialogue in quotes, so start there and test the rest. Dialogue works in more than 10 languages. Name the language when it isn't English.

## 8 Seedance 2.5 prompts for product and brand video

**1. Product reveal (8s, 16:9)**

```text
@Image 1 is the product: an amber glass serum bottle, black dropper, white "SERUM 01" label. Keep shape and label exact.
A dark stone bathroom shelf at dawn. Premium, slow, quiet.
0-3s: Black frame. A thin line of light slides across the shelf. <single water drip>
3-6s: The light finds the bottle. Slow push in. Dust drifts in the beam.
6-8s: Static close-up, label sharp and readable. (low warm synth pad fades in)
No subtitles. No on-screen text.
```

**2. UGC selfie ad (12s, 9:16)**

```text
@Image 1 is the creator: woman, late 20s, curly hair, grey hoodie. @Image 2 is the product: matte green water bottle, bamboo lid.
Handheld phone selfie in a small sunlit kitchen. Natural, slightly shaky.
0-3s: She holds the bottle to the lens. She says: "Okay, I need to talk about this bottle."
3-8s: She unscrews the lid and sips. <lid unscrewing> She says: "Ice from this morning. Still there."
8-12s: She tilts the phone to the bottle on the counter. She says: "Link's below."
No BGM. No subtitles.
```

**3. Four-act product story (30s, 16:9)**

```text
@Image 1 is the product: a navy trail-running shoe with an orange heel tab. @Image 2 is the runner: man, 40s, short grey beard.
A runner's morning, from dark to summit. Documentary style, warm grade.
0-6s: 5 a.m., he laces the shoes by a door. Static. <laces pulled tight>
6-14s: Tracking shot beside him on a misty forest trail. <steady footsteps on dirt>
14-24s: Low angle as the shoe lands on wet rock, then pushes off. Slow motion.
24-30s: Wide shot at the summit at sunrise. He stops, breathes. (single piano note, then strings)
Keep the shoe colours exact in every shot. No subtitles.
```

**4. 9:16 sale ad with an end card (15s)**

```text
@Image 1 is the product: a terracotta table lamp with a linen shade. @Image 2 is the end card with the text "30% OFF. ENDS SUNDAY." Use it exactly as given.
A cosy reading corner at dusk.
0-5s: The lamp switches on. The room turns amber. <click>
5-11s: Slow orbit around the lamp. Steam rises from a mug beside it.
11-15s: Hard cut to @Image 2, held still.
Vertical 9:16. (soft lo-fi beat) No other text.
```

**5. Before and after demo (12s, 3:4)**

```text
@Image 1 is the product: a clear spray bottle labelled "FRESH KICKS".
A white sneaker with a muddy toe, on a bathroom counter. Bright, clean, practical.
0-4s: Close-up of the mud. A hand sprays twice. <two spray bursts>
4-8s: A cloth wipes once across the toe.
8-12s: The toe is white again. Slow push in. The bottle stands beside the shoe.
No BGM. No subtitles.
```

**6. Festive gift reveal (20s, 9:16)**

```text
@Image 1 is the product: a gold gift box of sweets with a red ribbon.
Diwali night on a balcony lit by clay diyas. Warm, joyful, rich colour.
0-6s: Diyas flicker along the railing. Camera drifts left. <distant fireworks>
6-14s: Two hands untie the red ribbon. The lid lifts. Gold light spills out.
14-20s: Hero shot of the open box among the diyas. (sitar melody rises)
Keep the box and ribbon exact. No subtitles.
```

**7. Swap your product into a clip (edit)**

```text
@Video 1 is the clip to edit. @Image 1 is the new product: a matte white can with a blue wave logo.
Replace the can in the hand in @Video 1 with the can in @Image 1.
Keep the hand, the camera move, the lighting and the timing exactly as in @Video 1.
```

Use prompt 7 with Seedance 2.5 in Studio's Edit video tool, where the clip you're editing is `@Video 1`.

**8. Brand film with voiceover (16s, 21:9)**

```text
@Image 1 is the brand's coffee bag: kraft paper, black stamp logo.
A small roastery at first light. Anamorphic look, dust in the air.
0-5s: Beans tumble in the roaster drum. <rattling beans>
5-16s: Slow push in on the bag, on the counter in window light.
Voiceover, calm male voice: "We roast on Tuesdays. You taste it on Wednesday."
No subtitles.
```

## Seedance 2.5 vs Seedance 2.0: which should you use?

|  | Seedance 2.5 | Seedance 2.0 | Seedance 2.0 Fast |
| --- | --- | --- | --- |
| Clip length | 4 to 30 s, any whole second | 4 to 15 s (4, 6, 8, 10, 12, 15) | 4 to 15 s, any whole second |
| Top resolution | 1080p | 4K | 720p |
| Reference images | 30 | 9 | 9 |
| Reference videos | 10, 30 s in total | 3, 15 s in total | 3, 15 s in total |
| Reference audio | 10 | 3 | 3 |
| Aspect ratios | auto, 21:9, 16:9, 4:3, 1:1, 3:4, 9:16 | same | same |
| How you time it | Timed beats (0-3s:) | Numbered shots | Numbered shots |
| Pick it for | Long ads, many references, story | 4K delivery, a look you already like | Cheap drafts |

Specs are from the live Sloosh model list. BytePlus warns the same prompt looks visibly different on 2.5, and its 2.0 guide says 2.0's support for precise timing is unstable, so re-test old 2.0 prompts and write them by shot number. Draft on 2.0 Fast, finish on 2.5 or 2.0.

## What do Seedance 2.5 Spaces show about structure?

Two Sloosh Spaces run on Seedance 2.5, and both are built on timed beats.

[Love Story Trailer](https://sloosh.ai/spaces/love-story-trailer) turns two photos into a 20-second film. Seconds 0 to 9 play your real moment, up to the "yes". Seconds 9 to 20 cut into a movie trailer in the genre you pick.

[Birthday Blockbuster](https://sloosh.ai/spaces/birthday-blockbuster) opens on cake and candles (0 to 10s), then explodes into a blockbuster starring the birthday star (10 to 20s).

Two acts and a hard turn at a fixed second. Steal it for an ad: the problem for 8 seconds, the product for the rest.

## When is Seedance 2.5 the wrong model?

**You need 4K.** Seedance 2.5 tops out at 1080p in Sloosh. Use Seedance 2.0 or MiniMax H3.

**You need exact words on screen.** Put the words in an image reference, like prompt 4, or add them in your editor.

**You're testing ideas.** Run Seedance 2.0 Fast at 480p, then rerun the winner on 2.5.

**You need one exact frame to move.** Use it as a start frame, and drop the reference images: the two can't share a run.

## Can you run Seedance 2.5 from Claude or ChatGPT?

Yes, through the Sloosh MCP server on every plan, from Claude, Codex or Cursor, or from ChatGPT in a Business or Enterprise/Edu workspace. Your assistant quotes the clip, runs it and hands back the result. See the guide to [generating images and video in Claude, ChatGPT and Cursor](https://sloosh.ai/blog/generate-images-in-claude).

## Name it, time it, hear it

Name every reference. Time every beat. Put the sound where it happens.

Then press go. Try it with 20 free credits at [sloosh.ai](https://sloosh.ai).

## FAQ

**How long can a Seedance 2.5 video be?**

Seedance 2.5 makes clips from 4 to 30 seconds in one run, in whole seconds. Seedance 2.5, Wan 3 and Kling 4.0 reach 30 seconds in Sloosh. Your plan can also set a length limit; check pricing.

**How many reference images does Seedance 2.5 take?**

ByteDance says up to 30 images, 10 videos and 10 audio clips. Sloosh Studio accepts up to 30 reference images, 10 reference videos (30 seconds in total) and 10 audio clips. BytePlus says 1 to 8 subjects gives the steadiest results.

**Does Seedance 2.5 generate audio?**

Yes. Sound is on by default and you can turn it off, which can change the price. Write dialogue in quotes and sound effects in angle brackets. To drop music, BytePlus's own example is "No BGM."

**Is Seedance 2.5 better than Seedance 2.0?**

For long clips and many references, yes: 30 seconds and 30 images against 15 seconds and 9. Seedance 2.0 still wins on resolution, up to 4K, and the same prompt looks visibly different on each.
