# AI UGC video ads: make them from product photos, then multiply them Make a phone-style UGC video ad from product photos and one photo of a person who agreed to be in it. Then change one thing per run to get twenty. 21 Oct 2026 · 8 min read · Guides · By Sloosh Web page: https://sloosh.ai/blog/ai-ugc-video-ads AI UGC video ads are phone-style videos of a person showing your product, made from photos instead of a shoot. In Sloosh, the [UGC Selfie Video Ad](https://sloosh.ai/spaces/ugc-selfie-video-ad) Space takes 1 to 8 product photos, one photo of someone you have permission to feature and a brief. It returns a 4 to 15 second video with voiceover. ## Key facts | What you want | Sloosh Space | What you give it | What you get | | --- | --- | --- | --- | | A selfie-style UGC ad | UGC Selfie Video Ad | 1 to 8 product photos, 1 person photo, a brief, a language, a length, a ratio | 4 to 15 s video with voiceover, 9:16, 1:1 or 16:9 | | A UGC ad with a tighter persona brief | AI UGC Video Ad Creator | The same inputs, with room for persona and "do-nots" | A scripted UGC video ad in your length, language and ratio | | One talking clip that looks like a crew shot it | Multi-Camera Edit | A talking-to-camera clip (up to 15 s), a face photo, optional camera directions | An 11-second vertical video with 4 to 6 angle changes, cut on your phrases | | A trend or dance redone with your character, or your product swapped in | Shadow Clone | A reference video (up to 30 s), up to 9 images, a mode | Motion Transfer or Object Swap | Voiceover languages in the UGC Selfie Video Ad form today: English, Arabic, Spanish, French, German, Italian, Portuguese, Hindi, Urdu and Turkish. ## Can you make a UGC video ad without a creator? Picture Meera. She sells one face cream. She has eleven photos of the jar on her phone, a Meta ad account that wants new creative every week, and a creator who can't film until the 19th. So she films nothing. She uploads four of the jar photos, one photo of herself in good window light, and three lines of brief. She gets back a 12-second vertical video: her face, her jar, a thumb sliding through the cream, and a voice saying the line she wrote. The person on camera can be you, a teammate, or a creator who signed off on the use of their face. The shoot is the part you skip. ## How do you make an AI UGC video ad in Sloosh? ## Six steps 1. **Open UGC Selfie Video Ad.** 2. **Add 1 to 8 product photos.** Different angles help: front, back, lid off, in hand. 3. **Add one front-facing, well-lit photo of the person.** They stay the same in every shot. 4. **Write the brief.** Name the product, the platform, the hook, any offer, the call to action and the tone. 5. **Pick the voiceover language, a length from 4 to 15 seconds and an aspect ratio.** 6. **Check the cost on the Generate button, then run it.** Sloosh writes a shot-by-shot script and films it like phone footage at home. Here's a brief you can copy: **Brief** ```text Product: Dew Jar, a 50 ml night cream in a frosted glass jar with a gold lid. Platform: Instagram Reels. Hook: "This is the jar my sister keeps stealing." Must show: the lid twisting off, the cream on a fingertip, the texture up close. Offer: free shipping this week. CTA: "Link in bio." Tone: warm, a little dry, no hype. Bathroom at night, one lamp on. ``` Name the things a camera can see. "Lid twisting off" films well. "Premium feel" gives the model nothing to point at. ## What makes a good UGC hook? The first two seconds decide the scroll. A good hook is one specific picture or sentence. One rule first. If the face on screen is a real person who used the product, a first-person hook is fine when it's true for them. If the face is a stand-in, write hooks about the product and what it does. Keep "I've used this for six months" for people who have. Ten hooks you can adapt: 1. "Watch what happens when I press the lid." (show the mechanism) 2. "This is the jar my sister keeps stealing." (true story only) 3. "Three things in this bottle. That's the whole label." 4. "If your bag is a mess, look at this pocket." 5. "Here's the 15-second version of our 40-page manual." 6. "This is what 200 ml looks like next to your phone." 7. "Pour test. Glass, carpet, white shirt." (only if you've run the test) 8. "Everyone asks what the gold thing on my desk is. It's a charger." 9. "Don't buy this if you need it by Friday. Here's why." (the honest shipping line) 10. "We made it smaller. Here's what didn't change." Write fifteen. Run three. Keep the one your audience stops for, then write ten more like it. ## What should a 15-second UGC script look like? Fifteen seconds is about 35 to 40 spoken words. Use five beats: | Seconds | Beat | What the camera sees | Example line | | --- | --- | --- | --- | | 0 to 2 | Hook | Face close, product enters frame | "Watch what happens when I press the lid." | | 2 to 5 | Problem | The old way, in one shot | "Every other pump leaks in my bag." | | 5 to 10 | Product up close | The mechanism, the texture, the detail | "This one clicks shut. Hear that?" | | 10 to 13 | Proof | One fact you can back up | "Same 50 ml, half the packaging." | | 13 to 15 | CTA | Face, product, one instruction | "Free shipping till Sunday. Link in bio." | Paste the lines into your brief. If a line runs long, cut adjectives first. ## How do you turn one ad into twenty? Change one thing per run, so you can tell what worked. **Change the hook.** Re-run the same Space with a new hook line. Same face, same product, new first two seconds. **Change the language.** Pick Hindi, Arabic or Spanish and run it again. Have a native speaker watch it first. **Change the shape.** Run 9:16 for Reels and TikTok, 1:1 for feed, 16:9 for YouTube. Same brief, one run per ratio. **Change the camera.** Film yourself once. [Multi-Camera Edit](https://sloosh.ai/spaces/multi-camera-edit) plans 4 to 6 angles (close-ups, low angles, dolly pushes) and re-shoots the same take from each, cutting on your phrases. **Change the product.** Your best-selling ad is for the blue bottle. The green one launches Monday. [Shadow Clone](https://sloosh.ai/spaces/shadow-clone) in Object Swap mode takes the clip and a photo of the green bottle, changes only the bottle and leaves the rest of the video alone. **Change the person or the trend.** Shadow Clone takes a reference video up to 30 seconds and up to 9 images. Motion Transfer keeps only the motion and rebuilds the character, outfit and scene from your images. ## Can you swap your product into an existing ad? Yes, if the ad is yours. Shadow Clone's Object Swap mode works on a clip you upload. "Yours" means you own the footage and have the rights to everyone in it. A competitor's ad or a creator's post you saved is off limits. Use what you shot, what you licensed, or what you made in Sloosh. ## Can you run these from Claude or ChatGPT? Yes, on every Sloosh plan. Claude, Codex, Cursor and VS Code can run it; ChatGPT can too, in a Business or Enterprise/Edu workspace. Connect the [Sloosh MCP server](https://sloosh.ai/docs/mcp). You can type: **For your assistant** ```text Run UGC Selfie Video Ad with the four jar photos in my assets and the photo called "meera-window". Hindi voiceover, 12 seconds, 9:16. Use the brief in this message. ``` The agent finds the Space, gets a quote and waits for your yes. Nothing paid runs until you set a daily limit. ## Do you have to label AI UGC ads, and whose face can you use? **Get permission for every face.** The person in your photo needs to agree, in writing, to their likeness being used in ads. That includes your cousin and your co-founder. Sloosh's own guidance says to use "a well-lit, front-facing photo of someone you have permission to feature," and to upload only products and people you have the rights to use. **Never present a made-up person as a real customer.** In the US, [the FTC's Endorsement Guides](https://www.ftc.gov/news-events/news/press-releases/2023/06/federal-trade-commission-announces-updated-advertising-guides-combat-deceptive-reviews-endorsements), updated in 2023, count an endorser that only appears to be a person, which the FTC says covers virtual influencers. [Its 2024 rule on reviews and testimonials](https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials) bans ones that misrepresent that the reviewer exists, which the FTC's announcement describes as reviews "by someone who does not exist, such as AI-generated fake reviews." A stand-in can demonstrate a product. A stand-in can't tell viewers it changed their skin. **Check each platform's label rules.** Meta applies "AI info" labels to ads created or significantly edited with its own generative AI tools, and says it detects ads made with third-party AI tools through industry signals ([Meta](https://about.fb.com/news/2025/02/gen-ai-transparency-metas-ads-products/)). Other platforms have their own labelling rules. Rules change, and they differ by country. Read the current page before you launch, and when in doubt, label it. This is general guidance. For health, finance or anything aimed at kids, talk to a lawyer before you spend. ## When is Sloosh the wrong tool? - **When the review is the product.** If buyers need to hear from someone who used it for a month, pay a real creator and let them tell the truth. No model can stand in for that. - **When you need a long talk.** The UGC Spaces top out at 15 seconds. For a two-minute founder story, film it, then use Multi-Camera Edit on the best 15 seconds. - **When the label has to be exact.** Generated video can slip on small text. Check every frame of a regulated label before it runs. Captions and timelines still belong in your editor. ## The short version is one run Pick one product, one face you have permission to use, and one true hook. Try it with 20 free credits at [sloosh.ai](https://sloosh.ai). Related: [ComfyUI alternatives, from Figma Weave to Spacelab](https://sloosh.ai/alternatives/comfyui-alternatives) ## FAQ **How long can an AI UGC video ad be in Sloosh?** The UGC Selfie Video Ad Space makes videos from 4 to 15 seconds. You set the length in the form. For longer pieces, make several clips and join them in an editor. **What do I need to make one?** One to eight product photos, one clear photo of a person you have permission to feature, and a short brief. You also pick a voiceover language, a length and an aspect ratio. **Can I use the videos commercially?** Sloosh says you can use what you create in your ads, store and social posts. You still need the rights to the products and people in your uploads, and you must follow each ad platform's rules. **Is it legal to use an AI person in a UGC-style ad?** A stand-in can demonstrate a product. Presenting a made-up person as a real customer is deceptive, and the FTC's 2024 rule bans reviews and testimonials that misrepresent that the reviewer exists. Label AI content where the platform asks you to.